Welcome to WeChat!
THE INFORMATION WE COLLECT AND HOW WE COLLECT IT
In providing WeChat, we collect, store and use the following Information relating to you:
" Information" is Personal Information and Non-Personal Information;
" Personal Information" is any information or combination of information that relates to you, and can be used to identify you. Personal Information may include the following:
" Location Data" is information that we collect regarding your location (when you use a location-enabled service), including:
" Non-Personal Information" is any information that relates to you but from which it is not practicable to directly or indirectly identify you, including Personal Information in aggregated, anonymised or pseudonymised form.
" Shared Information" is information about you or relating to you that is voluntarily shared on WeChat. Shared Information may include postings that you make on WeChat (including your public profile, the lists you create, and photos, videos and voice recordings as accessed with your prior consent through your device's camera and/or microphone sensor), any postings from others that you re-post and Location Data and Log Data associated with such postings. Shared Information also includes information about you (including Location Data and Log Data) that others who are using our services share about you.
We may use your Information for any of the following purposes:
Use of Personal Information on our other services
In order to provide our users across all of our services with a better experience, to improve WeChat and our other services, or otherwise where you have consented, Personal Information collected through WeChat may, subject to user privacy controls (where available), be used by our other services (including in an aggregated or individualised manner).
For example, Personal Information collected during your use of WeChat may be used to suggest particular content that can be made available to you on, or be used to present more relevant advertising to you in, another Tencent service. You may also ask us to migrate or export your Personal Information contained in WeChat to another Tencent service, where such migration option is available.
We may also use your Information for the purpose of sending you direct marketing (whether by messaging within our services, by email or by other means) that offer or advertise our products and services and/or the products and services of selected third parties.
Such products and services (of ours or third parties) include the following:
We will honour your request for us to not use your Personal Information for the direct marketing purposes noted above. If you wish to make such a request, please contact our Privacy Officer or follow the relevant instructions on our marketing communications. Please note that following such request, you may still receive advertisements that are not direct marketing.
Please note that we will not share your Personal Information with advertisers unless you have given us your consent to do so. We do, however, share Non-Personal Information with advertisers for the purposes of trying to offer you advertising that is more relevant to you.
We and our affiliate companies may share your Personal Information within our group of companies and with joint venture partners and third party service providers, contractors and agents (such as communication service providers who send emails or push notifications on our behalf, and mapping services providers who assist us and you with location data), in each case, for the following purposes:
In addition, we allow third party marketing partners (such as WeChat official accounts, analytics providers and advertising partners) to collect your Personal Information over time and across different websites or online services when you use WeChat.
We also provide your Personal Information to third party marketing partners where you have asked us to do so or where it is required in order for us to provide WeChat to you.
Other terms relating to the sharing of your Personal Information
Any of the above-referenced third parties in this "Sharing of your Personal Information" section may be located, and use and store your Personal Information, outside of your jurisdiction for the above purposes, including in jurisdictions where there may not be in place data protection laws that are substantially similar to or serve the same purpose as the laws of your jurisdiction.
We may also be required to retain, preserve or disclose your Personal Information under the circumstances set out in the "Period of use of your Personal Information" section below.
WeChat enables Shared Information to be shared publicly with your WeChat contacts, all users of WeChat and/or the public, via features provided by either us or third parties, so that Shared Information can be broadly and instantly transmitted. Shared Information will remain public for as long as you do not delete it; and even after you delete Shared Information, it may still be separately cached, copied, or stored by, or remain public through, other users or third parties who are not affiliated with and not controlled by us.
In addition, we may also provide other WeChat-related features that allow you to share Shared Information in public – for example, publicly accessible blogs and forums, or certain social media features within WeChat – for example, "plug-ins" (which create a direct link between two websites) and "widgets" (which are interactive mini-programs that provide third party services within WeChat). You should be aware that any information you provide within such features may be read, collected and used by third parties who access them.
Please consider carefully what you post and communicate through WeChat. In some instances, you may control what access the wider public has to your Shared Information via the privacy settings in some of WeChat.
UPDATING OR AMENDING YOUR PERSONAL INFORMATION
If you would like to update or amend your Personal Information within WeChat, you may do so at first instance by logging into your account and making the appropriate changes. For example, you may be able to delete certain Location Data that you have provided us via your device settings or the "Clear Location" option within WeChat.
If you wish to make further changes to your Personal Information; request access to, or deletion of, your Personal Information from WeChat; or to request the removal of an unauthorised WeChat account, please contact our Privacy Officer. We will respond to your request within a reasonable timeframe.
In some cases, we may not be able to update, amend or remove your Personal Information, in which case we will let you know why we are unable to do so – for example, certain requests may require disproportionate technical effort or extremely impractical (e.g. any requests that relate to our backup systems), or are prohibited by law.
Newsletters and other types of communications
When you use WeChat, we may use your Information to send you emails, messages, newsletters or push notifications to your device. If you no longer wish to receive these communications, you can do so by following the unsubscribe instructions in the emails we send to you, opting out of notifications at the device level (if available) or contacting our Privacy Officer.
We may from time to time send you service-related announcements when we consider it necessary to do so (such as when we temporarily suspend WeChat for maintenance). You may not opt-out of these service-related announcements, which are not promotional in nature.
A WORD ABOUT SENSITIVE PERSONAL INFORMATION
In some jurisdictions, certain types of Personal Information, such as information about your race or ethnic origin, religious or philosophical views or personal health, is characterised as "sensitive" and is subject to stricter regulation than other types of Personal Information. Please note that content and information that you input to WeChat, such as photographs or information about your school or social activities, may reveal your sensitive Personal Information to others.
Before communicating any Personal Information of a sensitive nature within WeChat, please consider whether it is appropriate to do so.
Please note that we do not use your sensitive Personal Information for the purpose of serving advertising to you.
WeChat may link you to social media or other features or services (including websites, plug-ins and widgets) provided by a third party. For example:
These third party social media or other services may be hosted by the relevant third party or us. Please note that such third parties who provide such services may be able to collect your Information and Personal Information (including your Log Data), and may set cookies on your computer to enable such features to function properly.
Children under the age of 13 are not allowed to use WeChat. We do not knowingly collect Personal Information from any children under the age of 13. Please contact our Privacy Officer if you believe we have any Personal Information from any children under the age of 13 – we will promptly investigate (and remove) such Personal Information.
TRANSFER, STORAGE AND SECURITY OF YOUR PERSONAL INFORMATION
We operate and may continue to operate servers in a number of jurisdictions around the world, so the server on which your Personal Information is used and stored may not be in your jurisdiction.
We use a variety of generally accepted security technologies and procedures for the purpose of preventing loss, misuse, unauthorised access or disclosure of Information.
In WeChat, we use encryption technology (such as SSL) to protect certain sensitive Information (such as Location Data) provided by you to us. Please be aware that despite our efforts, no data security measures can guarantee 100% security at all times. Our systems and the communications networks through which you access WeChat may be subject to security breaches and failures which are due to circumstances beyond our reasonable control. If you have any questions regarding the security of your Personal Information, please contact our Privacy Officer.
PERIOD OF USE OF YOUR PERSONAL INFORMATION
We will generally only retain your Personal Information for so long as is necessary to fulfil the purposes for which it was collected, as set out under the "How We Use Your Information" section above. However, in the following circumstances, we may be required to retain, preserve or disclose your Personal Information for a longer period of time:
Subject to applicable laws and regulations, you may have the right to request to receive a copy of and make any corrections to your Personal Information which we hold, and to request that we deactivate and not use any of your Personal Information that is stored by us. You may direct such request to our Privacy Officer, or where we offer this option in WeChat, you may also log into your account with us and make the appropriate changes. We will use reasonable efforts to respond to all such requests made to our Privacy Officer within 60 days.
Should your account be terminated by you or us for any reason, we will (subject to the above paragraph) take steps to ensure that your Personal Information is no longer available through WeChat, or otherwise used by us, within a reasonable period of time (subject to technical limitations) after such account termination. However, it is important to note that communications made by you using WeChat may put your Personal Information in the hands of third parties that we cannot control.
To help us better understand and provide WeChat to you and our users
Tracking technologies enable us to better understand and provide WeChat to you – for example, tracking technologies help us collect the following Information:
To help us deliver relevant and safe advertising to you
Advertising helps keep WeChat and many of our other services free of charge and useful to you. Tracking technologies help make our advertising:
The "tracking technologies" that we use within WeChat include the following:
Tracking technologies used in partnership with third parties
We, our affiliate companies and our third party partners may from time to time use tracking technologies to collect and use certain Information. These third party partners who assist us in such collection and use include the following:
We may receive reports based on the use of tracking technologies by these partners on an individual as well as aggregated basis.
In addition, we also use our own tracking technologies to personalise your experience on WeChat and for various other purposes, including:
Please note that we use our tracking technologies for these purposes, but may make certain aggregated Non-Personal Information obtained through these tracking technologies available to advertisers and other partners to analyse how you and others use our services and to serve advertising.
General terms in relation to tracking technologies
If you do not wish to have Non-Personal Information used for the purpose of serving you targeted advertisements on your device, you may opt-out by clicking here. Please note this does not opt you out of being served advertising. You will continue to receive generic advertisements.
We may combine Information collected via tracking technologies with other Information we collect about you. For example, where you install and register for WeChat via a third party online advertisement, we and/or our third partner may use tracking technologies to inform us regarding where you had discovered WeChat. We may also use tracking technologies to collect Information that, when combined with other Information, enables us to deliver relevant advertisements directly to you.
How you can control tracking technologies
You may be able to block or manage certain types of tracking technologies via your browser settings (such as cookies or web beacons) or your mobile device. However, please remember that if you block tracking technologies, we may not be able to provide you with the optimal WeChat experience and some or all of WeChat's features may not function properly.
You may also control what tracking technologies-collected Information we receive by certain settings within WeChat – for instance, by using the "Clear Location" option within WeChat.
We further describe how we use specific types of cookies below. Some or all of such cookies may be stored in your browser.
|Category of cookies use||Description|
|Authentication||These cookies notify us when you access our services, so to enable us to provide suitable services and experience to you. These cookies will also remember certain Information about your personal preferences – for instance, your preferred language and region.|
|Security||We use such cookies to ensure the security of your Information and our services, and to prevent fraudulent, criminal or other suspect activities. In particular, security cookies help us to prevent fraudulent logins and your user data.|
|Functionality||We use such cookies to perform and improve the functions of our services. In particular, we use these cookies to help us collect information about how our users are interacting with WeChat – for example, your most recent searches and the profiles that you most frequently visit on WeChat.|
|Analysis and Research||We use such cookies to follow up and improve our services and provide us with reference data for research and development of new services or functions. For example, these cookies helps us better understand the demographics of the WeChat user base, which in turn helps us consider what new WeChat features may be the most relevant for our users.|
The TRUSTe program and certification covers only Information that is collected through the WeChat website: (www.wechat.com) and mobile application: WeChat, and does not cover information collected through other Tencent websites, mobile applications or downloadable software.
Last modified: 2015-11-13