WeChat Help Center Privacy Policy

Last Updated: 29 February 2024

This Privacy Policy explains the when, how and why when it comes to the processing of your personal information in connection with the WeChat Help Center accessible here (the “WeChat Help Center”), and sets out your choices and rights in relation to that information.

If you do not agree to the processing of your personal information in the way this Privacy Policy describes, please do not provide your information when requested. By submitting your information on the WeChat Help Center you are acknowledging how we process your personal information as described in this Privacy Policy.

For the purpose of data protection laws, the data controller of your personal information in relation to the WeChat Help Center is Tencent International Service Europe B.V. (if you are located in the European Economic Economic Area (“the EEA”), the United Kingdom of Great Britain and Northern Ireland ("the UK") or Switzerland) or WeChat International Pte. Ltd. (if you are located outside of the EEA, the UK, Switzerland, or the Chinese Mainland) (“we”, “us”, “our”).

If you have any questions about anything in this Privacy Policy, or want to exercise any rights you may have, you can reach out to our data protection officer using our contact information here.

1. How We Process Your Personal Information

This section provides more detail on the types of personal information we collect from you, and why. Children must not submit their information on the WeChat Help Center.

Personal Information

Use

Legal Basis (where applicable)

Information you submit on the WeChat Help Center (including your contact information and preferences, feedback, and any screenshots you choose to upload)

We use this information to:

  • identify you, and contact and communicate with you to:
    • provide customer support;
    • respond to your requests and preferences; and
    • investigate any issues or concerns; and
  • improve WeChat and WeChat-related services.

Necessary to perform our contract with you to provide customer service and support WeChat.

It is in our legitimate interest to improve our services.

Subsequent correspondence between you and the WeChat customer service team (email or WeChat conversations, and recordings of telephone conversations between you and the WeChat customer service team (if applicable))

2. How We Store and Share Your Personal Information

Pursuant to our contract with you, we may transfer data outside of the location in which you are based for the purposes described in this Privacy Policy. Your personal data will be stored on servers in Singapore and the Hong Kong Special Administrative Region ("Hong Kong SAR"). We also have support, engineering and other teams who may support the WeChat Help Center, including from Singapore and the Netherlands, who may have access to your information. For EEA/UK users, transfers between our affiliates and to third parties use applicable safeguards, such as incorporating standard contractual clauses, obtaining your consent first or taking into account adequacy assessments

Only where necessary will we share your personal information with third parties. Situations where this occur are:

3. The Security of Your Personal Information

We have information security and access policies that limit access to our systems and technology, and we protect data through the use of technological protection measures such as encryption.

Unfortunately, the transmission of information via the internet is not completely secure. Although we will implement and maintain reasonable measures to protect your personal information, we cannot guarantee the security of the information transmitted as part of the WeChat Help Center or otherwise via the Internet; any transmission is at your own risk.

4. Data Retention

We keep your data for as long as necessary or permitted for the purposes described above, or for a period in which we reasonably foresee continuing to provide our customer service to you. Even after we provide customer service to you, or if you are a WeChat user, after you delete your account, we may be required or permitted to keep your data for a longer period, for example, to comply with our legal obligations, or in relation to litigation, investigations or to protect against legal claims. If we retain your information beyond the retention period as set out above, for example to comply with applicable laws, we will store it separately from other types of personal information.

5. Your Rights

You may have certain rights in relation to the personal information we hold about you. Some of these only apply in certain circumstances (as set out in more detail below). You can exercise some of these rights directly by accessing and updating the information in your account. If you believe we hold any other personal information about you, please contact us.

6. Contact

Please get in touch with us if you have any questions. You can reach us in the first instance at:

Email: dataprotection@wechat.com

Mailing Address: Buitenveldertselaan 1-5, 1082 VA, Amsterdam, the Netherlands (Attention: Data Protection Officer, Legal Department)

7. Changes

If we make any changes to this Privacy Policy we will post the updated Privacy Policy here and notify you in accordance with relevant legal requirements.