WECHAT – PRIVACY POLICY

TRUSTe

INTRODUCTION

Welcome to WeChat!

We value your privacy. This Privacy Policy informs you of your choices and our practices regarding any Information you provide to us.

The use of WeChat (through the WeChat mobile app, http://www.wechat.com or any third party platforms through which WeChat is provided) may involve the collection and use of your Information. It is important for you to understand how this happens and how you may control it, so please read this Privacy Policy carefully.

By using WeChat, you agree that we may collect, use, store and share your Information in accordance with this Privacy Policy, as revised from time to time. If you change your mind in the future, you may withdraw this consent at any time in accordance with this Privacy Policy.

If you do not agree with this Privacy Policy, you must not use WeChat. If you wish to contact us regarding this Privacy Policy or any privacy-related matters, please contact:

If you wish to make any complaints regarding this Privacy Policy or its implementation by us, please contact us via the above contact details; in addition, subject to applicable laws and regulations in your jurisdiction, you may also have the right to lodge a complaint with your country's data protection authority.

In this Privacy Policy, "we", "our" or "us" refers to: (a) Tencent International Service Pte. Ltd., a Singaporean company located at 10 Anson Road, #21-07 International Plaza, Singapore 079903; and (b) Tencent International Service Pte. Ltd's affiliated companies across the world (including any entities that Tencent acquires in the future).

SCOPE AND APPLICATION OF THIS PRIVACY POLICY

This Privacy Policy applies to WeChat, including any services related with WeChat that incorporates this Privacy Policy by reference (for example, the WeChat Official Account Admin Platform). Those WeChat services may have further privacy-related terms that you must agree to if you use those services.

This Privacy Policy is incorporated into and forms part of the WeChat Terms of Service that you have agreed to in order to use WeChat. Any terms used in this Privacy Policy will have the same meaning as the equivalent defined terms in the WeChat Terms of Service, unless otherwise defined in this Privacy Policy or the context requires otherwise. Please note that this Privacy Policy does not apply to Information collected: (a) through any services other than WeChat; (b) through any third party services (including any third party websites) that you may access through WeChat; or (c) by other companies and organisations who advertise their services on WeChat.

If you are using WeChat on behalf of a company, partnership, association, government or other organisation (your "Organisation"), you agree to notify your Organisation's relevant individual owners, shareholders, directors, officers, managers, employees and other relevant individuals whose Personal Information we collect or you provide to us from time to time ("Connected Persons") of the collection of their Personal Information, and you agree to obtain your Connected Persons' consent to the processing of their Personal Information in accordance with this Privacy Policy as required by applicable laws and regulations. Where throughout this Privacy Policy we refer to “you” or “your”, this applies to the Personal Information of Connected Persons.

CHANGES TO THIS PRIVACY POLICY

We may from time to time revise or add specific instructions, policies and terms to this Privacy Policy. These instructions, policies and terms form part of this Privacy Policy.

Whenever we make any changes to this Privacy Policy that are important for you to know about, we will notify you via WeChat or other means before the change becomes effective.

THE INFORMATION WE COLLECT

In providing WeChat, we collect, store and use the following Information relating to you:

Information” is Personal Information and Non-Personal Information;

"Personal Information" is any information or combination of information that relates to you or a Connected Person, and can be used to identify you or a Connected Person. We set out examples of Personal Information (and how we collect such Personal Information) in the "How we collect Information via WeChat" section below.

“Location Data” is information that we collect regarding your location (when you use a location-enabled service), including:

"Log Data" is technical information that is automatically collected by us when you use WeChat, whether through the use of cookies, web beacons, log files, scripts and ETags (as explained in more detail in the “Tracking Technologies” section below) or otherwise, including:

Non-Personal Information” is any information that relates to you but from which it is not reasonably practicable to directly or indirectly identify you, including Personal Information in aggregated, anonymised or pseudonymised form.

Shared Information” is information about you or relating to you that is voluntarily shared on WeChat. Shared Information may include postings that you make on WeChat (including your public profile, the lists you create, and photos, videos and voice recordings as accessed with your prior consent through your device’s camera and/or microphone sensor), any postings from others that you re-post and Location Data and Log Data associated with such postings. Shared Information also includes information about you (including Location Data and Log Data) that others who are using WeChat share about you.

HOW WE COLLECT INFORMATION VIA WECHAT

We collect Information from you when you use WeChat – for example, when you:

The following sets out how we collect such Information from you as you use WeChat. The remainder of this Privacy Policy sets out further information regarding some of these categories.

Registration and Account Information. You must register for a WeChat account in order to use WeChat. To register, you may need to provide certain Personal Information, such as your name, mobile phone number and password.

Account Verification. If you choose to apply for account verification (in order to unlock additional payment and fund settlement features in WeChat) you may need to provide additional Personal Information, including gender, nationality, date of birth, residential address, copy of residential address proof, copy of personal identification document (for example passport, identification card, home return permit, etc.), personal identification document number, occupation and source of funds

Connected Persons. If you are an Organization you may provide information related to Connected Persons to allow us to administer your WeChat account and comply with laws and regulations applicable to us and our affiliated companies.

Social Connect. When you choose to connect your third party social media account to your WeChat account, we may collect certain Information from your account with that social media platform – for example, to facilitate your login to WeChat with that account.

Using WeChat. We collect Information from and about you through your use of WeChat. For example, we may collect Personal Information from you within WeChat via the following:

Purchases via WeChat. When you make purchases through WeChat, you may need to provide certain Personal Information to complete the purchase, such as your credit card information or bank account information. Where the payment is processed by a third party payment service provider, we do not collect or store such Personal Information, though we may receive summary information about transactions. Where we or our affiliate companies process your payments as a payment service provider, or where we fulfil any purchases you have made on WeChat, we may collect, use and store your Personal Information in order to fulfil such purchases. "Such as"

Working with our third party partners. We may work with third parties to gather additional demographic information about our users on an aggregate and anonymised basis.

Location Data, Log Data and your device. WeChat automatically collects Log Data from your device to enable and assist WeChat's functionalities. In addition, you may also permit WeChat to access other content and data on your device – for example, your contact list and photo storage.

Cookies, Automatic Data Collection, and Related Technologies. We further explain such collection in the "Tracking Technologies" section below.

HOW WE USE YOUR INFORMATION

Use of your Information within WeChat

We may use your Information for any of the following purposes:

In addition, we may need to retain, disclose and use your Information for the following purposes (collectively, the "Retained Information Purposes"):

We may also anonymise or aggregate any Personal Information collected through WeChat and use such anonymised and aggregate data for any purpose.

Use of Personal Information on our other services

In order to provide our users across WeChat and our other services with a better experience, to improve WeChat and our other services, or otherwise where you have consented, Personal Information collected through WeChat may, subject to user privacy controls (where available), be used by our other services (whether in an aggregated or individualised manner) in accordance with the relevant privacy policy for those other services.

For example, Personal Information collected during your use of WeChat may be used to suggest particular content that can be made available to you on, or be used to present more relevant advertising to you in, another Tencent service. You may also ask us to migrate or export your Personal Information contained in WeChat to another Tencent service, where such migration option is available.

Personal Information within Your Content

If any of your Personal Information comprises Your Content (as defined in the WeChat Terms of Service), we and our affiliate companies may (subject to this Privacy Policy) use such Personal Information in accordance with the “Your Content” section of the WeChat Terms of Service.

DIRECT MARKETING

We may use your Information for the purpose of sending you direct marketing (whether by messaging within our services, by email or by other means) that offer or advertise our products and services and/or the products and services of selected third parties.

Such products and services (of ours or third parties) include the following:

We will honour your request for us to not use your Personal Information for the direct marketing purposes noted above. If you wish to make such a request, please contact our Privacy Officer at any time and free of charge.

In addition, you may be able to opt-out of certain direct marketing by following the relevant instructions set out on our marketing communications.

We will not share your Personal Information with advertisers unless we have your permission to do so. We do, however, share Non-Personal Information with advertisers for the purposes of trying to offer you advertising that is more relevant to you.

When you opt out of direct marketing pursuant to the above, you may continue to see online advertising (that is not direct marketing) within WeChat and/or our advertisements on other websites or applications.

SHARING OF YOUR PERSONAL INFORMATION WITH THIRD PARTIES

Other than as permitted under this Privacy Policy or as otherwise consented to by you, we will not transfer your Personal Information to any other third parties for their processing for any purposes.

Sharing for the provision of WeChat

We may share your Personal Information within our group of companies and with joint venture partners and third party service providers, contractors and agents (such as communication service providers who send emails or push notifications on our behalf, and mapping services providers who assist us and you with location data), in each case, for the following purposes:

Sharing for marketing purposes

We may allow third party marketing partners (such as WeChat Official Accounts partners, analytics providers and advertising partners) to collect your Personal Information over time and across different websites or online services when you use WeChat. If you wish to opt-out of such collection of your Personal Information by our third party marketing partners while you are using WeChat, please contact us at policy@wechat.com.

We may also provide your Personal Information to third party marketing partners where you have asked us or consented to us doing so or where it is required in order for us to provide WeChat to you.

Other terms relating to the sharing of your Personal Information Where we or our affiliate companies share your Personal Information with any third parties, we will use reasonable efforts to ensure that such third parties only use your Personal Information:

As we continue to develop our business, we or our affiliate companies may be acquired by a third party or re-organise our group structure. In these circumstances, your Information may be transferred within our group and/or to a third party who will continue to operate WeChat or similar services under either this Privacy Policy or a different privacy policy that will be provided to you. The party to which your Personal Information is transferred may be located, and use your Information, outside of your home country.

We may also be required to retain, preserve or disclose your Personal Information under the circumstances set out in the "Period of use of your Personal Information" section below.

A WORD ABOUT SHARED INFORMATION

WeChat enables Shared Information to be shared publicly with your WeChat contacts, all users of WeChat and/or the public, via features provided by either us or third parties, so that Shared Information can be broadly and instantly transmitted. Shared Information will remain public for as long as you do not delete it; and even after you delete Shared Information, it may still be separately cached, copied, or stored by, or remain public through, other users or third parties who are not affiliated with and not controlled by us.

In addition, we may also provide other WeChat-related features that allow you to share Shared Information in public – for example, publicly accessible blogs and forums, or certain social media features within WeChat – for example, “plug-ins” (which create a direct link between two websites) and “widgets” (which are interactive mini-programs that provide third party services within WeChat). You should be aware that any information you provide within such features may be read, collected and used by third parties who access them.

Please consider carefully what you post and communicate through WeChat. In some instances, you may control what access the wider public has to your Shared Information via the privacy settings in WeChat.

COMMUNICATIONS FROM US

Newsletters and other types of communications

When you use WeChat, we may use your Information to send you emails, messages, newsletters or push notifications to your device. If you no longer wish to receive these communications, you can do so by following the unsubscribe instructions in the emails we send to you, opting out of notifications at the device level (if available) or contacting our Privacy Officer.

Service-related announcements

We may from time to time send you service-related announcements when we consider it necessary to do so (such as when we temporarily suspend WeChat for maintenance). You may not opt-out of these service-related announcements, which are not promotional in nature.

A WORD ABOUT SENSITIVE PERSONAL INFORMATION

In some jurisdictions, certain types of Personal Information, such as information about your race or ethnic origin, religious or philosophical views or personal health, is characterised as “sensitive” and is subject to stricter regulation than other types of Personal Information. Please note that content and information that you input to WeChat, such as photographs or information about your school or social activities, may reveal your sensitive Personal Information to others.

Before communicating any Personal Information of a sensitive nature within WeChat, please consider whether it is appropriate to do so.

You consent to all processing of sensitive Personal Information for the purposes and in the manner described in this Privacy Policy.

Please note that we do not use your sensitive Personal Information for the purpose of serving advertising to you.

THIRD PARTY SERVICES AND YOUR INFORMATION

WeChat may link you to social media or other features or services (including websites, plug-ins and widgets) provided by, or allow you to share certain Information with, a third party. For example:

These third party social media or other services may be hosted by the relevant third party or us. Please note that third parties who provide such services may be able to collect your Information and Personal Information (including your Log Data), and may set cookies on your computer or device to enable such features to function properly.

Your use of any such third party services (whether social media services or otherwise), including any Personal Information you provide to such third parties and their collection and use of your Personal Information, are subject to the relevant third party’s own terms of services and privacy policies and not the WeChat Terms of Service or this Privacy Policy, so please review those third party terms carefully. This Privacy Policy only applies to any Information collected by us, and does not apply to any services offered by or information practices of any third parties. We are not responsible for any third party use of any Information provided by you to them.

AGE RESTRICTIONS

Children under the age of 13 are not allowed to use WeChat. We do not knowingly collect Personal Information from any children under the age of 13. Please contact our Privacy Officer if you believe we have any Personal Information from any children under the age of 13 – we will promptly investigate (and remove) such Personal Information. As set out in the WeChat Terms of Service – if you are between the ages of 13 and 18 (or the relevant age in your jurisdiction where you are considered a minor), your parent or guardian must agree to this Privacy Policy (both for themselves and on your behalf) before you can use WeChat.

TRANSFER, STORAGE AND SECURITY OF YOUR PERSONAL INFORMATION

We operate and may continue to operate servers in a number of jurisdictions around the world, so the server on which your Personal Information is used and stored may not be in your jurisdiction. Any of the third parties referenced in the "Sharing of your Personal Information" section above may also be located and/or use and/or store your Personal Information outside of your jurisdiction for the purposes set out in that section. In both instances, your Personal Information may be transferred to jurisdictions that do not have data protection laws which are substantially similar to or serve the same purpose as the laws of your jurisdiction.

We will ensure that all data transfers comply with applicable legal requirements (for example, by adopting suitable data protection policies and/or contractual measures). Should you wish to know more, please contact our Privacy Officer.

We use a variety of generally accepted security technologies and procedures for the purpose of preventing loss, misuse, unauthorised access or disclosure of Information – for example, we use encryption technology (such as SSL) to protect certain sensitive Information (such as Location Data) provided by you to us.

Please be aware that despite our efforts, no data security measures can guarantee 100% security at all times. We do not warrant or guarantee the security of WeChat or any information you provide to us through WeChat.

We may communicate with you electronically regarding security, privacy, and administrative issues relating to WeChat. If we learn of a WeChat security breach, we may attempt to notify you electronically by posting a notice within WeChat or by sending direct communication to you.

If you have any questions regarding the security of your Personal Information, please contact our Privacy Officer.

PERIOD OF USE OF YOUR PERSONAL INFORMATION

We will only retain your Personal Information for so long as is necessary to fulfil the purposes for which it was collected, as set out under the “How We Use Your Information” section above.

ACCESSING, UPDATING, AMENDING OR PORTING YOUR PERSONAL INFORMATION

Subject to applicable laws and regulations, you may have the right to:

To the extent provided by applicable laws and regulations, you may withdraw any consent you previously provided to us, including consent for email and targeted marketing communication and data transfers. We will use reasonable efforts to apply your preferences going forward.

If you would like to update or amend your Personal Information within WeChat, you may do so in the first instance by logging into your account and making the appropriate changes. For example, you may be able to delete certain Location Data that you have provided us via your device settings or the “Clear Location” option within WeChat.

If you wish to:

please contact our Privacy Officer. We will use reasonable efforts to respond to all such requests made to our Privacy Officer without undue delay and in accordance with any time limits required by law. Please note that your right to access Personal Information in the above manner may be limited in some circumstances by local law requirements.

In some cases, we may not be able to update, amend or remove your Personal Information, in which case we will let you know why we are unable to do so – for example, certain requests may be extremely impractical or require disproportionate technical effort (e.g. any requests that relate to our backup systems), or are prohibited by law.

Should your account be terminated by you or us for any reason, we will (subject to the above paragraph) take steps to ensure that your Personal Information is no longer available through WeChat, or otherwise used by us, within a reasonable period of time (subject to technical limitations) after such account termination. However, it is important to note that communications made by you using WeChat may put your Personal Information in the hands of third parties that we cannot control.

We will use reasonable efforts to respond promptly to requests, questions or concerns you may have regarding our use of Personal Information about you. Except where required by law, we cannot ensure a response to questions or comments regarding topics unrelated to this Privacy Policy or our privacy practices.

International Data Transfers

We are a global business. We may transfer Personal Information to countries other than the country in which the data was originally collected. For example:

Your Personal Information may be transferred to jurisdictions that do not have data protection laws which are substantially similar to or serve the same purpose as the laws of your jurisdiction. When we transfer your Personal Information to other countries, we will protect that Personal Information as described in this Privacy Policy.

In particular, we may need to transfer your Personal Information to countries that are not considered to provide an adequate level of protection under EU data protection laws. However, we ensure that all data transfers comply with applicable legal requirements (for example, by adopting suitable data protection policies and/or contractual measures). Should you wish to know more, please contact our Privacy Officer.

By agreeing to the Privacy Policy, you consent to the transfer of your Personal Information for the purposes described in the Privacy Policy. You have the right to withdraw your consent at any time, but please note that if you do not consent to the transfer of if you withdraw your consent to transfer, you may not be able to benefit from all or some of our Services.

TRACKING TECHNOLOGIES

We may, from time to time, use cookies, log files, web beacons, scripts, tags and other tracking technologies to collect, use and store Information about you or relating to you. This section describes how we use such tracking technologies.

Why do we use tracking technologies?

To help us better understand and provide WeChat to you and our users

Tracking technologies enable us to better understand and provide WeChat to you – for example, tracking technologies help us collect the following Information:

To help us deliver relevant and safe advertising to you

Advertising helps keep WeChat and many of our other services free of charge and useful to you. Tracking technologies help make our advertising:

What are tracking technologies?

The “tracking technologies” that we use within WeChat include the following:

How do we use tracking technologies?

Tracking technologies used in partnership with third parties

We, our affiliate companies and our third party partners may from time to time use tracking technologies to collect and use certain Information. These third party partners who assist us in such collection and use include the following:

We may receive reports based on the use of tracking technologies by these partners on an individual as well as aggregated basis.

We may use Google Analytics to collect and process certain WeChat-related usage data. Google provides additional privacy options regarding cookie use described at http://www.google.com/policies/privacy/partners/.

Our own tracking technologies

In addition, we also use our own tracking technologies to personalise your experience on WeChat and for various other purposes. For example, we use such tracking technologies to:

Please note that we use our tracking technologies for these purposes, but may make certain aggregated Non-Personal Information obtained through these tracking technologies available to advertisers and other partners to analyse how you and others use our services and to serve advertising.

General terms in relation to tracking technologies

We may from time to time partner with third party partners to display advertising on our website or to manage our advertising on other sites. Our third party partners may use cookies or other tracking technologies in order to provide you with advertising based on your browsing activities and interests.

Please note all such third party tracking technologies are governed by the relevant third party’s own privacy policy, and we are not responsible for such third party tracking technologies (including information collected by the relevant third party using such third party tracking technologies).

While we may have agreements in place with these third parties in relation to the proper handling and protection of your Personal Information, we cannot guarantee their privacy practices as they are third parties.

If you wish to opt out of interest-based advertising, click here: http://preferences-mgr.truste.com/. Please note you will continue to receive generic ads.

If you do not wish to have Non-Personal Information used for the purpose of serving you targeted advertisements on your device, you may opt-out by contacting policy@wechat.com. Please note this does not opt you out of being served advertising. You will continue to receive generic advertisements.

We may combine Information collected via tracking technologies with other Information we collect about you. For example, where you install and register for WeChat via a third party online advertisement, we and/or our third partner may use tracking technologies to inform us regarding where you had discovered WeChat. We may also use tracking technologies to collect Information that, when combined with other Information, enables us to deliver relevant advertisements directly to you.

How you can control tracking technologies

You may be able to block or manage certain types of tracking technologies via your browser settings (such as cookies or web beacons) or your mobile device. However, please remember that if you block tracking technologies, we may not be able to provide you with the optimal WeChat experience and some or all of WeChat’s features may not function properly.

You may also control what tracking technologies-collected Information we receive by certain settings within WeChat – for instance, by using the “Clear Location” option within WeChat.

Specific types of cookies

We further describe how we use specific types of cookies below. Some or all of such cookies may be stored in your browser.

קטגוריה של שימוש בעוגיות. תיאור
אימות עוגיות אלה מודיעות לנו כאשר אתה נכנס לשירותים שלנו, וזאת כדי לאפשר לנו לספק לך שירותים והתנסויות מתאימים. עוגיות אלה יזכרו גם בנוסף מידע מסוים על העדפותיך האישיות – למשל, השפה המועדפת עליך והאזור.
בטיחות אנו משתמשים בעוגיות אלה כדי להבטיח את בטיחות המידע שלך ואת השירותים שלנו, וכדי למנוע פעילויות של הונאה, פשיעה או פעילויות חשודות אחרות. עוגיות הבטיחות עוזרות לנו במיוחד למנוע כניסות שבהונאה ושימוש במידע המשתמש שלך.
פונקציונליות. אנו משתמשים בעוגיות כאלה כדי לבצע ולשפר פונקציות של השירותים שלנו. אנו משתמשים בעוגיות הללו במיוחד כדי לסייע לנו לאסוף מידע הקשור לדרך בה המשתתפים שלנו פועלים בהדדיות עם WeChat – למשל, החיפושים האחרונים ביותר שלך והפרופילים שאתה מבקר לעתים קרובות ביותר ב-WeChat.
ניתוח ומחקר אנו משתמשים בעוגיות כאלה כדי לעקוב ולשפר את השירותים שלנו וכדי שיספקו לנו סימוכין לנתונים בעבור מחקר ופיתוח של שירותים או פונקציות חדשים. למשל, העוגיות האלו עוזרות לנו להבין טוב יותר את הדמוגרפיות של בסיס המשתמשים של WeChat, והדבר מסייע לנו בהמשך לבדוק איזה תכונות חדשות של WeChat עשויות להיות הרלוונטיות ביותר בעבור המשתמשים שלנו.
פרסום אנו משתמשים בעוגיות כדי:
  • לספק פרסומות ב-WeChat במטרה להגיש פרסומות שיהיו יותר רלוונטיות לכל המשתמשים שלנו – למשל, ייתכן שתקבל פרסומות המבוססות על מיקומך הכללי ואשר יילקחו ממיקום כתובת ה-IP שלך או מחיפושי WeChat קודמים שלך ו-
  • כדי לעזור לנו ולמפרסמים לאסוף נתונים סטטיסטיים בהקשר לפרסומות המוצגות, כגון כמה משתמשים צפו בהן, הקישו עליהן ו\או ביצעו קניות דרך מודעות כאלה.

Mobile Analytics

We use mobile analytics software to allow us to better understand the functionality of WeChat as used on your phone. As part of such process, we may (via WeChat) record information such as how often you use WeChat, the events that occur within WeChat, aggregated usage, performance data, and where and when WeChat was downloaded from on your device. We do not link such mobile analytics information that we collect with any personally identifiable information you submit within WeChat.

@TRUSTe@

If you have questions or complaints regarding our Privacy Policy or privacy practices, please contact our Privacy Officer. If you have an unresolved privacy or data use concern that we have not addressed satisfactorily, please contact our U.S.-based third party dispute resolution provider (free of charge) at https://feedback-form.truste.com/watchdog/request. This dispute resolution process is only available in English.

Last modified: 2017-12-08